Making the right channel selection
While multichannel selling is about taking your product everywhere, the customers can be found. It is not about investing in every channel. You should always remember the phrases “customers can be found.” Before embarking on your channel selection, you need to know where your customers are shopping. Also, you must consider the potential of the intended channel. Conducting a pre-venture analysis on the potentiality of a channel can help you to determine whether you are making the right decision or not.
One error that your fellow investors are making is making a large expansion move by expanding their channels at once without considering the potentiality aspect. It is important to remember that each channel has its ups and downs. As well there are both challenges and potential. Hence, before making a giant move, it is recommendable to test each channel or two at a time. We also recommend to check if your multichannel platform allows you to grow your business with unmatched scalability, for more information on this matter, click here.